Ever used a shopping site and noticed that there’s a significant discount or promotional offer for people who either create an account or get the app? You might be wondering why the website cares so much about you creating an account. What’s in it for them? The answer is, simply, your data. … [Read more...]
My New Aero Leggings by YamaYoga
For active girls like myself, finding the perfect pair of leggings is a constant quest. They need to be soft enough for a calming Pranayama session but supportive enough for more complex poses. They should be breathable for hot yoga sessions, but also stay opaque when bending over. And of course, … [Read more...]
A Ceramic Wonderland: Nestasia’s Delightful Home Decor Adventure
Unveiling Nestasia's Unique Blend of Elegance and Functionality In the vast landscape of home decor brands, Nestasia, a homegrown Indian gem, stands out for its exceptional fusion of contemporary design and traditional craftsmanship. Their curated collection, available at nestasia.in, … [Read more...]
Exploring the Elegance of Chikankari Embroidery at ‘House of Chikankari’
As someone who has always been captivated by the artistry of Indian hand-embroidery, I recently had the pleasure of diving into the world of chikankari with a visit to the 'House of Chikankari' online store. This online boutique boasts an exquisite array of hand-embroidered apparel, created by … [Read more...]
Things To Know About Marketing to Millennial Mums
There used to be a time when most articles we see about online selling is about how best to capture the Millennial market. They are the biggest spending group, most of which are already in the workforce. But a lot of brands are suddenly shifting their attention to the Gen Zs, a much younger group … [Read more...]